It’s all about the network.
The AT&T Network has been integral to the success of small businesses everywhere—especially ones with founders who rely on mobility and connectivity to run things from out on the road. Like TOMS shoes.
This TV spot went behind the scenes with TOMS’s founder, Blake Mycoskie, to tell the story of how the AT&T Network has powered TOMS since day 1, in Blake Mycoskie's apartment more than a decade ago.
And to bring people inside the amazing work TOMS does in the developing world, we also produced a 360 VR film at one of TOMS shoe drops, when they brought much-needed footwear to a community center in Colombia.
Research showed that millennials prefer fancy chocolate chips, like Ghiradelli’s, to old-school category pioneers, like Nestle Toll House.
So Toll House wanted a new strategy and approach to content for its social media channels—one that felt more authentic to the brand, and more innovative for the platform.
The brand is all about rolling up your sleeves, baking from scratch and getting your hands dirty, so we applied that same mentality to crafting social content: we would make it all from scratch, using baking ingredients.
Introducing the Toll House Social Media Bakery, an actual bakery where we created posts for the brand’s social channels each day out of edible baking ingredients, to post on Facebook, Instagram and Twitter.
From fonts made of spices to fondant artwork to sprinkle stop-motion animations, each post had a unique recipe and was 100 percent edible. In fact, each day the bakery served that day’s posts to passers-by outside.
See the first video for the case study.
AT&T’s network powers all kinds of things in culture—even the Tribeca Film Festival. So we made a spot featuring Tracy Morgan (in his first public appearance in years) that celebrates New Yorkers’ extremely strong opinions about movies……and, well, everything, really.
The campaign also included illustrated print and outdoor ads that celebrated NYC as a town of highly-opinionated film fans, all of whom use their devices and the AT&T Network to express those opinions.
There is a serious cultural crisis in America. All over the country, thanks to the popularity of XBox and Playstation, classic video game arcades are going out of business. So when Stride Gum asked us to find a worthy charitable cause to help them engage young men, we created "Save the Arcades.”
First, we launched the charitable campaign with a series of short films for social media, raising awareness of the arcade crisis and announcing Stride Gum’s effort to help.
Next, we created a way for video game fans to get directly involved. We created “Zapataur,” an online 8-bit video game. For each point players scored in the game, we donated money to a real arcade.
Finally, IRL, we held fundraising “Zapataur” gaming marathons at arcades around the country, featuring celebrity gamers who jumped in to raise money for each local arcade.
Were we successful? Well, we did generate millions of free media impressions in places like Reddit, Reuters, WIRED, IGN, Kotaku, Gizmodo and USA Today, and arcade fans scored more than a billion points playing “Zapataur.” And through the money we raised, we were able to actually keep one classic video game arcade open.
Ad agencies love to put ads through testing to see if they are any good. But why not apply ad testing to other things? Like what you plan to get your mom for Mother's Day?
We created Intelligift, an online service that let you focus group test your Mother's Day gift ideas before you give mom yet another reason to be disappointed in you.
People told us us a little about their mom and what they were planning to give her for Mother’s Day, and we ran a live quantitative and qualitative analysis of their gift idea with a focus group of real, archetypal moms.
Each user received an indexed score with detailed feedback, along with a video of their session, all of which was easily sharable across Facebook and Twitter.
Over a 24 hour period, thousands of nervous children asked us to focus group test their Mother’s Day gift ideas. Our key takeaway? You better get more creative than just flowers for the woman who gave you life.
1 billion + free media impressions on a budget of $10,000. When The Today Show and Good Morning America call YOU about your campaign, you know you did something right.
Kodak is all about capturing and preserving life's most amazing moments. But what happens when a Kodak moment goes horribly wrong? Could the brand step in and fix it?
The blogosphere exploded when they came across a photo of a little boy getting jilted by bombshell actress Megan Fox. So we had Kodak offer a handsome reward to anyone who could identify the boy, and promised to give him a second chance to have his Kodak Moment.
Within 6 hours, the story had gone viral around the globe, and a flood of anonymous tips led us to a boy named Harvey in the UK. The Today Show called us to arrange a meeting with Megan, as she was appearing on their show the following day, so we put him on a plane. The rest is history.
Perez Hilton called it the best marketing stunt he had ever seen.
The One Show needed more people to vote on submissions, because advertising people are selfish and were apparently only voting for themselves without looking at anyone else's work.
So we created a game for OneShow.com, that invited creatives to generate good One Show karma for themselves by doing something nice for their peers: viewing their portfolios.
Each time you checked out someone else’s work on OneShow.com, you got to spin a digital wheel of advertising karma one time. And if the wheel’s concentric rings lined up just right, you won win a token of favor from the advertising gods: lunch with Gerry Graf, Jeff Benjamin's old sharpie, things like that.
The more case studies you viewed, the more spins you got. And all that good karma couldn’t hurt during awards season, right? Creatives will do anything to get closer to entering One Show Valhalla.
We created an artificially-intelligent bottle of Zima that thinks it’s still 1994. What more is there to say?
Ok, fine, there’s more. When Miller-Coors announced that it was bringing Zima back to store shelves after a 20+ year absence, we were tasked with creating a way for Zima fans (and younger, Millennial consumers) to (re)acquaint themselves with the most iconic brand of the 90s.
The bottle has been in hibernation since the brand went away in the mid-1990's, and now needs your help to learn about the year 2017. Through a simple conversational interface, teach her what she's missed and in return, she'll tell you all about what it was like to live in the best decade ever.
Within 24 hours of launch, users initiated more than 100,000 conversations with the bot, and spent an average of 5 1/2 minutes chatting with it. And in the first few weeks, Zima completely sold out of stores in nearly every market.
What if there was a way to turn clips from your favorite TV shows and movies into ready-to-post gifs in real-time, using nothing but your voice.
Introducing GIF-O-MATIC, an Alexa skill that communicates with your set top box to record gifs of what you're watching, in real time, as you watch TV. See something meme-able? Just say "Hey Alexa, make a gif of that!", and it will record the last 5 seconds of whatever was on your screen and text it to your phone.
Now you can tweet that sick dunk a split second after it happens. Or gram a classic Daenerys revenge kill before the credits even roll.
Gif all the things!!!!
Exactly as advertised.
Videos of cats garner tens of millions of views on the internet every day—some cat videos are so popular, their subjects are like feline movie stars. So when Friskies asked us to design an experience that cat owners could participate in, Cat Diaries was born. The first movie filmed entirely by cats.
We worked with GoPro to create a custom collar gimbal for our feline Directors of Photography, and worked with human editors to assemble the footage into a short documentary.
Millions of views and millions of dollars of free, earned media impressions later (The Today Show, CBS Good Morning, People Magazine, Access Hollywood, and many, many more) our film was a certified internet box office smash.
This is the weirdest thing I've worked on so far.
Remember canvas units? As a companion experience for our acclaimed 'I Haz a Catnip in Mah Head' TV campaign for Litter Genie, we created an oracular Facebook experience inspired by a Magic 8-ball.
Ask the magic Litter Genie anything, and it will give you an answer from a cat's perspective. Once you know your future, share your destiny with your friends, because knowledge is power....I guess?
Macy's wanted a fresh approach to their iconic 85 year-old Thanksgiving Day parade--one that would reach engage people who couldn't attend in person, and who might not watch the old-fashioned telecast on TV (translation: Millennials).
Each character in the parade already has a Twitter account, so we saw an opportunity. Using the Macy's handle, before and during the parade, we started cheeky conversations with different characters, floats and personalities featured in the parade.
Adding a real-time social layer to the parade increased engagement on social media by 50 percent during the event, and resulted in hundreds of thousands of tweets from people all around the world who wanted to get in on the action.
Getting contact lenses for the first time is scary. So scary, in fact, that 10% of new lens wearers quit and go back to glasses in the first 90 days. 25 percent quit in the first year.
Acuvue wanted a way to be there for these people 24 / 7, to lend emotional and instructional support to help them stick with their new lenses until a habit is formed.
So we created Andy, a fun, friendly AI assistant who is always there to answer your questions, provide instruction, and empathize with your difficult transition from glasses to contact lenses. Talk to Andy whenever you want on Facebook--she can answer nearly any question you have, and can talk you through any frustrating, painful moments you might encounter on the path to lens proficiency.
To showcase the endless style possibilities offered by Macys.com, we partnered with style icon Clinton Kelly to stage a 24-hour live Twitter experiment: Ask Clinton any fashion question you want, and he'll answer with a video, made on the fly in real time.
On a set in Macy's headquarters, we created hundreds of videos over a 10 hour period, improvising, writing scripts, staging, grabbing props from the store, shooting and editing as we went.
WORK IN PROGRESS....
As an experiment in AI's ability to behave like a "real" person, I'm creating a chatbot that replicates, in Facebook Messenger, Dr. Frasier Crane from the greatest TV show ever made, Frasier.
Built in AIML on the Dexter chatbot platform, the bot mines all 264 scripts from the TV show to learn how Frasier "talks." Tell Dr. Crane your problems, and he will draw on the scripts to engage users in a conversation, just like they're calling into his popular radio show on KACL.
This is an ongoing experiment in AI and machine learning, and will evolve over time.
This was the first time a major brand had ever worked with Reddit, and the first time a brand had ever held an “Ask Me Anything” session. It’s live, and you never know what the community will ask, so it took a lot of convincing to get IBM to agree to this.
Right after Watson competed on Jeopardy, we worked with Reddit to host an “AMA” with the team that built the supercomputer, and invited Redditors to ask whatever they wanted. Within one hour, it became the most popular AMA session in Reddit history....Even more popular than Barack Obama's.
In a candid, real-time chat, Redditors asked 2,510 questions, ranging from the highly technical to the totally ridiculous, changing how the media and the most opinionated geeks on the Web thought about IBM, Watson and the work it was doing all over the world to make cities, systems smarter.
When you really, really need to call your mom, why bother unlocking your phone, searching for her in your contacts and pushing all those buttons? What if there was an easier way to call your mom, where and when you need her most?
Introducing Mom-1-1, a modded Amazon Dash button that automatically dials your mom at the push of a button. Install it wherever you think the need to call mom might arise most urgently--on your stove, under your desk at work, in your car. Now mom is just a push of a button away!
Featuring an embedded SIM card, a microphone and speaker, this Dash button works like a single-contact, single button phone. Just push it, wait for mom to pick up, and everything's gonna be ok.
I'm the lead singer and songwriter behind the band Controller, a popular synth rock new wave band that's received national radio airplay, been featured in national TV and online ad campaigns, supported some of the country's hottest bands and received accolades from the country's top music press.
Rock and roll is not dead! It just works in advertising now.
Zyrtec’s AllergyCast app uses your live location, humidity, wind speed, weather and pollen data to determine how allergies will make you feel on any given day.
We created a version of the app for the Alexa platform, with a cool added feature: over time, the skill will be able to predict which forms of pollen will you feel bad (taking into account everything from ragweed to cedar).
The skill’s launch was covered by VentureBeat, PSFK, ARSTechnica, AdWeek and The Drum.
To promote our second EP release, I designed 26 trading cards in the style of the iconic 1987 TOPPS baseball card series.
I designed a unique card for each member of the band, our management and publicity team, our live crew, our production partners and various musical collaborators. Each card featured a photo on the front, and relevant personal stats on the back.
I also designed a hand-screened wax paper wrapper for each deck of 10 cards. We sold the decks at shows and on the band’s website, with enclosed sticks of gum and redemption codes for the EP.
In each deck, band member cards were the most common, but some cards were extremely rare. Like the one-of-a-kind card featuring a keyboard player who played with us once, at a single show at Rough Trade in 2013.